What do people search for in Google in your industry? Do you know? How many times per month do people search for these keywords and how easy or difficult is it to rank for them? Who ranks on page #1 and why? Who are your competitors? What are their online strategies?
We research Google and the competitive landscape to help you better understand your target audience online, know what they search for in your industry, and create a plan to get you more quality traffic, leads and sales.
Online traffic is critical to most businesses but how do people find you? How do they know you exists in what is a very competitive landscape? What do people type into Google to find you? What keywords do they use and what do you rank for? Do you know? Does it matter? (Hint: yes, it does.)
Does your brand name drive most traffic or do people find you for the products and services you offer?
The problem is, many businesses think that by simple virtue of having a website they will get found in search engines and get traffic. The truth is often much different. Every industry is competitive and knowing what people type into Google – what keywords they use – and how easy or difficult it is to rank for that keyword is the first step in website optimisation.
In addition to our website SEO audits, we conduct keyword and competitor research to help businesses and organisations understand their online environments in order to optimise their websites and drive more traffic from search engines from their target audience. It is a crucial step in winning more leads, enquiries and sales.
We help answer the most pressing questions through our keyword research and competitor reviews:
- Keyword research reports: What do people search for in Google in relation to your sector? Where do you rank for these keywords? How easy or difficult is it to rank for these, or other, keywords? Are there similar keywords or variations you can rank for instead?
- Competitor research: How much traffic do your competitors get? More than you? How authoritative are their websites? What keywords do they rank for? What is their SEO strategy? Do they use paid ads? Can you outrank them – can you beat them?
Our research service is ideal for start ups and existing business alike, and can be a single, ad hoc piece of work or combined as part of our website audit service but typically forms the basis of any digital marketing strategy.