Where does your website rank in Google? What keywords does it rank for and which ones drive traffic? How many visitors does your site get from Google and are you generating the right sort of traffic? Are you just confused?

Unfortunately the mantra ‘build it and they will come’ doesn’t work when generating organic traffic from search engines. Our SEO training helps solve this problem.

Trailblazer360 Marketing SEO training for business

If this sounds like you – if you’re wondering how search engines work and what you need to do to rank higher – then this course is ideal. We explain the reasons why some websites rank and others tank; we show you what works – and what doesn’t; we demonstrate the tools to see what’s happening on your website, how to research keywords and see what your competition is doing online and how successful they are; and realistically understand what you can and can’t rank for. We will teach you the skills to improve your position in search.

Our SEO courses are both in-person and online. See below for all our upcoming courses or here for our SEO training courses in Sheffield, Derby and Nottingham.

Upcoming SEO Training Courses

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Who Is This Course For?

Our SEO training is a beginner-to-intermediate level course, ideal for businesses and organisations, owners, directors, sales and marketing professionals, executives and staff who need to better understand search engine optimisation. Perhaps you’ve dabbled with it in the past. Perhaps you’ve added content but never really had a strategy. Perhaps you’ve never written any content but know you need to get cracking. You may be entirely responsible for your company’s online marketing, or just need to be better informed as a business owner.

The course covers a range of topics and is perfect for anyone wanting to begin or improve their SEO skills.

Incredibly Valuable

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Thank you so much! I thoroughly enjoyed the training. My prior knowledge of SEO was vague to say the least, but I know that what I have learnt from Trailblazer360 will be incredibly valuable to the success of my business. I would recommend this search engine optimisation training to anyone hoping to improve their online presence, irrespective of their current knowledge.
Martin Tweedie,
CSM Design and Media


One day


09:30 – 16:30


£125 + VAT


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We’ve worked with Trailblazer360 on a number of occasions on search engine optimisation projects which have proved invaluable to improving the performance of our websites. We are happy to recommend them.
Stephen Piddington,
Longbow Design

Course Outline

SEO Basics

  • What is SEO?
  • SEO myths
  • How search engines work
  • Known ranking factors
  • Assessing Google results

Website Performance

  • How well does your site perform?
  • How many hits do you get?
  • Where do you appear in search?
  • Sources of traffic
  • What keywords do you rank for?
  • Which ones drive traffic?


  • Keyword research
  • Competitor research
  • Understanding opportunities
  • Managing expectations
  • Mind maps
  • Tools

Creating a Plan

  • Marketing personas
  • Customer journey
  • Creating a calendar

Creating Content

  • On-page optimisation
  • What to write about?
  • Types of content

Link Building

  • Guest posting
  • Outreach


  • Staying on top
  • Review and optimise

Course Requirements

The only requirements are an open mind and a willingness to learn. No previous knowledge of SEO is required. If you have a laptop please bring it as this is a practical, hands on session.