Success Stream case study web design iMac mockup

Success Stream

Background

Jo owns and runs Success Stream Ltd., a business helping clients achieve their true potential be that at work, in their career or life. Her specialisms are in personal and team performance, and wellbeing.

Getting up and running she required a portfolio website detailing her services and offers.

How We Helped

We created a WordPress website integrating with an online booking calendar and customer survey.

One of the biggest challenges facing small businesses is getting traffic to a new website: no one knows you exist either as a business or online and with typically little content you rank for very few keywords in Google and get few visitors. The website continues to have little authority as precious little content is created.

Jo realised this was as much an exercise in search engine optimisation and we embarked on a monthly blogging plan with the aim of getting targeted visitors to a relatively new website with little history or authority.

Outcome

Writing blog posts at one per month meant ranking in Google was something of a slow burn as the search engine slowly better understood where Jo’s expertise lay and what the focus of the website was.

However, as content grew so did the number of keywords the site ranked for and number of visitors. The site now ranks on page #1 for very targeted keywords such as being the featured snippet for ‘wellbeing coach’, and keywords relating to midlife crisis, unbalanced diet, goal setting and leadership – all very targeted to her audience.

We also host the website which generates traffic from round the world.

Google ranking, March 2020-July 2021, ‘wellbeing coach’